SEAT is an acronym for Sociedad Española de Automóviles de Turismo, or in English Spanish Passenger Car Company.

公司简介

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SEAT is an acronym for Sociedad Española de Automóviles de Turismo, or in English Spanish Passenger Car Company.

Initially, SEAT manufactured rebadged Fiat models which differed very little visually from the products of the Italian parent. The SEAT Panda (later restyled as SEAT Marbella) for example was based on the Fiat Panda. The SEAT 600, based on Fiat 600, was the first car for many Spanish families, and became a symbol of the Spanish Miracle.

The first car under the new SEAT logo without Fiat involvement appeared in 1982, and was called the SEAT Ronda. This was a restyled Fiat Ritmo, and sparked a lawsuit from Fiat against SEAT, as the former claimed the car was still too similar to the Ritmo. The then president of SEAT, Juan Miguel Antoñanzas, showed a Ronda to the press with all the parts different from the Fiat Ritmo painted in bright yellow, to highlight the differences. This ended the dispute. Rumour at the time had it that Fiat was angry because the Ronda restyling was in fact too close to their own planned restyling for the Fiat Ritmo, which they had to scrap.

After the withdrawal of Fiat in 1981, the Volkswagen Group subsidiary Audi AG signed a cooperation agreement with SEAT, becoming the major shareholder in 1986, and 100% owner of the company in 1990. During the mid 2000s, the ownership of the SEAT company was realigned, with Audi AG transferring ownership of SEAT to the top-tier holding company Volkswagen Group.

车标故事

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发展历程

The company styles its own models of cars in accordance with the development policies of the Volkswagen Group. Some of its cars have been sold outside Europe, badged as Volkswagens, such as the SEAT Ibiza hatchback, known in South Africa as the Volkswagen Polo Playa, the SEAT Inca panel van as the Volkswagen Caddy, or the SEAT Córdoba also known as the Volkswagen Polo Classic.

Rumours of a SEAT model being sold as a Volkswagen in Canada and the United States to supplement the Volkswagen's brand lineup there have occasionally circulated, but have always been unsubstantiated, and ultimately proven to be false. SEAT markets 6 models in Mexico, and has dealer presence in 27 Mexican states.

SEAT's presence in international markets (outside of Europe) has yet to be realised, with the failed plan to launch SEAT in Canada in 1994, and with the withdrawing of SEAT from the Australian market after only selling its range from 1995-1999. SEAT is also positioned to launch in the United States sometime after 2008, although this has yet to be verified as a certainty. SEAT currently continues to expand to international markets under the Volkswagen Group, particularly in the Middle East and Asia. They have already achieved some success in Thailand and Israel. After launching the brand in South Africa in June 2006 & selling approximately 2600 vehicles, Volkswagen South Africa announced that it's pulling the Seat brand from the country by end 2008, citing that current and expected circumstances make the ongoing importation of a niche brand in the South African market non-viable